Room101
Jewelry-Grade Design. Factory-Grade Tobacco. Since 2009.
Founded by Los Angeles jewelry designer and former U.S. Marine Matt Booth, Room101 brought tattoo culture, Japanese imagery and an unfiltered voice to the humidor. Today its cigars are rolled by A.J. Fernandez in Nicaragua, the Ventura family in the Dominican Republic and STG in Honduras - and the attitude hasn't changed.
Room101
Jewelry-Grade Design. Factory-Grade Tobacco. Since 2009.
Founded by Los Angeles jewelry designer and former U.S. Marine Matt Booth, Room101 brought tattoo culture, Japanese imagery and an unfiltered voice to the humidor. Today its cigars are rolled by A.J. Fernandez in Nicaragua, the Ventura family in the Dominican Republic and STG in Honduras - and the attitude hasn't changed.
Born in a jewelry foundry, not a tobacco field.
Long before Room101 existed, Matt Booth made a decision that changed the direction of his life. At 18, he joined the U.S. Marine Corps Infantry, an experience he credits with giving him the discipline, perspective, and opportunity to build a very different future.
After leaving the Marines, Booth returned to Los Angeles, pursued music, worked in private security, and eventually became obsessed with jewelry design. He spent years casting silver in downtown Los Angeles before bringing that same design-first mindset into Room101.
When the first Room101 cigars arrived in 2009, they came from someone who approached the cigar world from the outside. That is still visible today: the band, the box, the name, and the story matter alongside the blend itself.
Perfected over 17 years, yours to enjoy today.
What Makes Them Different?
A Design Brand That Happens to Make Cigars.
Most cigar companies start with a farm or a factory. Room101 started in 2003 as a custom silver jewelry studio in downtown Los Angeles, and that design-first DNA is still what sets it apart: the bands, boxes and names get the same obsessive attention as the blend.
From Marine to Jeweler
Matt Booth spent four years in the U.S. Marine Corps, much of it in Japan, where the imagery and mythology that define Room101 took root.
Back in Los Angeles he launched Room101 as a jewelry company in 2003 - hand-cast silver, sold at Nordstrom and worn by celebrities - before a single cigar was rolled.
Walked Away, Came Back
When his Davidoff contract ended on January 1, 2017, Booth announced he was leaving cigars - then returned six months later with Robert Caldwell and Hit & Run.
Farce, Doomsayer and the Anniversary Series followed, and in 2022 Scandinavian Tobacco Group bought the cigar brand, keeping Booth on as creative director.
Partnerships
Room101 doesn't grow tobacco or own a factory. Booth designs and co-blends; the rolling is done by partners - Camacho in the early years, and today A.J. Fernandez in Estelí, the Ventura family in the Dominican Republic and STG's factory in Danlí.
That allows the lineup span three countries and three very different styles under one brand.
Packaging as Art
Sheer black boxes with a gold sakura. Tattoo-flash lettering. A mascot astronaut planting tobacco in space. Names like Namakubi, Doomsayer and The Big Payback, and press releases written in Booth's own unfiltered voice. Room101 treats every release as an object - the same way a jeweler treats a ring - which is why the boxes get collected as much as the cigars.
Born in a jewelry foundry, not a tobacco field.
Long before Room101 existed, Matt Booth made a decision that changed the direction of his life. At 18, he joined the U.S. Marine Corps Infantry, an experience he credits with giving him the discipline, perspective, and opportunity to build a very different future.
After leaving the Marines, Booth returned to Los Angeles, pursued music, worked in private security, and eventually became obsessed with jewelry design. He spent years casting silver in downtown Los Angeles before bringing that same design-first mindset into Room101.
When the first Room101 cigars arrived in 2009, they came from someone who approached the cigar world from the outside. That is still visible today: the band, the box, the name, and the story matter alongside the blend itself.
What Makes Them Different?
A Design Brand That Happens to Make Cigars.
Most cigar companies start with a farm or a factory. Room101 started in 2003 as a custom silver jewelry studio in downtown Los Angeles, and that design-first DNA is still what sets it apart: the bands, boxes and names get the same obsessive attention as the blend.
From Marine to Jeweler
Matt Booth spent four years in the U.S. Marine Corps, much of it in Japan, where the imagery and mythology that define Room101 took root.
Back in Los Angeles he launched Room101 as a jewelry company in 2003 - hand-cast silver, sold at Nordstrom and worn by celebrities - before a single cigar was rolled.
Partnerships
Room101 doesn't grow tobacco or own a factory. Booth designs and co-blends; the rolling is done by partners - Camacho in the early years, and today A.J. Fernandez in Estelí, the Ventura family in the Dominican Republic and STG's factory in Danlí.
That lets the lineup span three countries and three very different styles under one brand.
Walked Away, Came Back
When his Davidoff contract ended on January 1, 2017, Booth announced he was leaving cigars - then returned six months later with Robert Caldwell and Hit & Run.
Farce, Doomsayer and the Anniversary Series followed, and in 2022 Scandinavian Tobacco Group bought the cigar brand, keeping Booth on as creative director.
Packaging as Art
Sheer black boxes with a gold sakura. Tattoo-flash lettering. A mascot astronaut planting tobacco in space. Names like Namakubi, Doomsayer and The Big Payback, and press releases written in Booth's own unfiltered voice. Room101 treats every release as an object - the same way a jeweler treats a ring - which is why the boxes get collected as much as the cigars.
Key Takeaways
Founded in 2009 by Los Angeles jewelry designer and former U.S. Marine Matt Booth - design comes first.
Blended with A.J. Fernandez, the Ventura family and STG's Honduran factory; part of Scandinavian Tobacco Group since 2022.
From the bundle-priced Big Payback to once-a-year Anniversary puros, there's a Room101 at every price and strength.
Key Takeaways
Founded in 2009 by Los Angeles jewelry designer and former U.S. Marine Matt Booth - design comes first.
Blended with A.J. Fernandez, the Ventura family and STG's Honduran factory; part of Scandinavian Tobacco Group since 2022.
From the bundle-priced Big Payback to once-a-year Anniversary puros, there's a Room101 at every price and strength.
The Cigars
Room101's lineup runs from a bundle-priced 7 x 70 to a $2,500 anniversary humidor, made by three different factories in three countries. They organize their cigars into: Classics and Limited Editions
The Cigars
Room101's lineup runs from a bundle-priced 7 x 70 to a $2,500 anniversary humidor, made by three different factories in three countries. They organize their cigars into: Classics and Limited Editions
Johnny Tobacconaut
Johnny Tobacconaut now comes in two distinct regular-production expressions made by A.J. Fernandez in Nicaragua. The Connecticut pairs an Ecuadorian Connecticut Shade wrapper with a Mexican binder and Nicaraguan filler for a smoother profile of cream, citrus, graham cracker, and gentle pepper, while the newer Maduro is a 100% Nicaraguan blend with a darker, fuller character built around espresso, cacao, earth, black pepper, and dark-fruit sweetness.
Body:
Connecticut — Mild-Medium | Maduro — Medium-Full
Drink Pairing:
Connecticut — Café con leche | Maduro — Añejo rum or espresso
Food Pairing:
Connecticut — Buttered popcorn or shortbread | Maduro — Dark chocolate or charred steak
Connecticut Maduro
Explore Johnny Tobacconaut
Doomsayer
Doomsayer arrived in 2019 as Room101's mid-tier everyday cigar, rolled in the Dominican Republic by the Ventura family in a single 6 x 55 Super Toro and sold in 55-count cabinets. It comes two ways: Passive, with an Ecuadorian Habano wrapper, and Aggressive, with a maduro wrapper whose origin Booth keeps a "closely guarded secret." Both share an Indonesian binder and a filler of Nicaraguan, Honduran and Pennsylvania broadleaf tobaccos - cocoa, dried fruit, cedar and a red-pepper retrohale in a medium-bodied package.
Body: Medium
Drink Pairing: Añejo tequila or a porter
Food Pairing: Dried figs, salted almonds, or a charcuterie board
Explore Doomsayer
The Big Payback
Launched in 2014 as a thank-you to the fans who had supported Room101's pricier lines, The Big Payback is the brand's "value premium" family: big ring gauges, bundle pricing, no corners cut. Today it comes in four wrappers - Nicaragua, Maduro (Connecticut Broadleaf), Connecticut and Sumatra - plus the 7 x 70 "70s" and the full-bodied Extra Fuerte 70s released in 2026. Expect cream, leather, cocoa and sweet spice, dialed from medium to full depending on the wrapper.
Body: Medium to Full
Drink Pairing: Coffee with cream (Connecticut) through aged dark rum (Extra Fuerte)
Food Pairing: Grilled pork, cornbread, or a chocolate brownie
Explore The Big Payback
Hit & Run
Hit & Run was the first cigar of Matt Booth's 2017 comeback - a limited collaboration with Robert Caldwell that never even put a brand name on the box. The 2024 "Redux" brought it back as a full Room101 sub-brand, made by the Ventura family in the Dominican Republic with a Mexican San Andrés wrapper, Ecuadorian Sumatra binder and a filler of Nicaraguan Corojo 98 and Pennsylvania tobacco. Medium-full, with espresso, dark chocolate, anise and a cedar-caramel sweetness on the retrohale.
Body: Medium-Full
Drink Pairing: Old Fashioned or a cold brew
Food Pairing: Salted caramel, pecan pie, or smoked brisket
Explore Hit & Run
Namakubi
Namakubi - Japanese for the severed-head trophy of a defeated samurai, and a classic irezumi tattoo motif - was Room101's 2011 breakout and the release that made Booth's black-box, tattoo-lettered packaging famous. The modern Namakubi is a single 6-1/2 x 50 "Chingon" perfecto rolled by the Ventura family in the Dominican Republic: Mexican San Andrés wrapper, Ecuadorian Sumatra binder and a Dominican, Nicaraguan and Pennsylvania filler. Creamy and tangy up front, with stone fruit, cocoa, black pepper and a campfire finish.
Body: Medium-Full
Drink Pairing: Japanese whisky, neat
Food Pairing: Peach cobbler, roasted peanuts, or yakitori
Explore Namakubi
Anniversary Series
Every year since the 10th in 2019, Room101 has marked its birthday with a limited Nicaraguan puro from A.J. Fernandez - and every year it's a different blend. "Every Anniversary cigar is a snapshot of where we are at that moment," says Booth. "They aren't meant to repeat themselves because neither do we." The 17th Anniversary (2026) is the most powerful yet: a full-bodied 6 x 52 toro in purple boxes of 20, limited to 2,500 boxes and built entirely from tobacco Fernandez grew himself.
Body: Full
Drink Pairing: Aged rum or a smoky Islay Scotch
Food Pairing: Dark chocolate, grilled ribeye, or espresso cake
Explore Anniversary Series
JOHNNY TOBACCONAUT
CONNECTICUT
Johnny Tobacconaut is the intergalactic "Johnny Tobaccoseed" - a shovel-carrying astronaut planting tobacco across the galaxy - and since its 2023 relaunch it has been Room101's flagship. Made at Tabacalera A.J. Fernandez in Estelí, it pairs an Ecuadorian Connecticut-seed wrapper with a Mexican binder and Nicaraguan filler for a mild-strength, medium-bodied smoke of graham cracker, cream and cereal sweetness with a dusting of white pepper that toasts up in the final third. halfwheel named the Perfecto its #3 cigar of 2023.
Body: Mild-Medium
Drink Pairing: Café con leche or a honey-forward bourbon
Food Pairing: Buttered popcorn, shortbread, or a plain croissant
Explore Johnny Tobacconaut
JOHNNY TOBACCONAUT
MADURO
The 2026 Maduro is the first evolution of the relaunched Johnny T: a Nicaraguan puro from A.J. Fernandez wrapped in a dark Nicaraguan maduro leaf. Booth calls it "the most appropriate evolutionary step for this series." Expect espresso, cocoa nibs, earth and black pepper up front, with blackberry sweetness, baking spice and creamy almond showing up through the back half.
Body: Medium-Full
Drink Pairing: Espresso or a rye Manhattan
Food Pairing: Dark chocolate, blackberry cobbler, or grilled steak
Explore Johnny Tobacconaut Maduro
DOOMSAYER
Doomsayer arrived in 2019 as Room101's mid-tier everyday cigar, rolled in the Dominican Republic by the Ventura family in a single 6 x 55 Super Toro and sold in 55-count cabinets. It comes two ways: Passive, with an Ecuadorian Habano wrapper, and Aggressive, with a maduro wrapper whose origin Booth keeps a "closely guarded secret." Both share an Indonesian binder and a filler of Nicaraguan, Honduran and Pennsylvania broadleaf tobaccos - cocoa, dried fruit, cedar and a red-pepper retrohale in a medium-bodied package.
Body: Medium
Drink Pairing: Añejo tequila or a porter
Food Pairing: Dried figs, salted almonds, or a charcuterie board
Explore Doomsayer
HIT & RUN
Hit & Run was the first cigar of Matt Booth's 2017 comeback - a limited collaboration with Robert Caldwell that never even put a brand name on the box. The 2024 "Redux" brought it back as a full Room101 sub-brand, made by the Ventura family in the Dominican Republic with a Mexican San Andrés wrapper, Ecuadorian Sumatra binder and a filler of Nicaraguan Corojo 98 and Pennsylvania tobacco. Medium-full, with espresso, dark chocolate, anise and a cedar-caramel sweetness on the retrohale.
Body: Medium-Full
Drink Pairing: Old Fashioned or a cold brew
Food Pairing: Salted caramel, pecan pie, or smoked brisket
Explore Hit & Run
THE BIG PAYBACK
Launched in 2014 as a thank-you to the fans who had supported Room101's pricier lines, The Big Payback is the brand's "value premium" family: big ring gauges, bundle pricing, no corners cut. Today it comes in four wrappers - Nicaragua, Maduro (Connecticut Broadleaf), Connecticut and Sumatra - plus the 7 x 70 "70s" and the full-bodied Extra Fuerte 70s released in 2026. Expect cream, leather, cocoa and sweet spice, dialed from medium to full depending on the wrapper.
Body: Medium to Full
Drink Pairing: Coffee with cream (Connecticut) through aged dark rum (Extra Fuerte)
Food Pairing: Grilled pork, cornbread, or a chocolate brownie
Explore The Big Payback
NAMAKUBI
Namakubi - Japanese for the severed-head trophy of a defeated samurai, and a classic irezumi tattoo motif - was Room101's 2011 breakout and the release that made Booth's black-box, tattoo-lettered packaging famous. The modern Namakubi is a single 6-1/2 x 50 "Chingon" perfecto rolled by the Ventura family in the Dominican Republic: Mexican San Andrés wrapper, Ecuadorian Sumatra binder and a Dominican, Nicaraguan and Pennsylvania filler. Creamy and tangy up front, with stone fruit, cocoa, black pepper and a campfire finish.
Body: Medium-Full
Drink Pairing: Japanese whisky, neat
Food Pairing: Peach cobbler, roasted peanuts, or yakitori
Explore Namakubi
ANNIVERSARY SERIES
Every year since the 10th in 2019, Room101 has marked its birthday with a limited Nicaraguan puro from A.J. Fernandez - and every year it's a different blend. "Every Anniversary cigar is a snapshot of where we are at that moment," says Booth. "They aren't meant to repeat themselves because neither do we." The 17th Anniversary (2026) is the most powerful yet: a full-bodied 6 x 52 toro in purple boxes of 20, limited to 2,500 boxes and built entirely from tobacco Fernandez grew himself.
Body: Full
Drink Pairing: Aged rum or a smoky Islay Scotch
Food Pairing: Dark chocolate, grilled ribeye, or espresso cake
Explore Anniversary Series
What does Room101
Taste Like?
There's no single Room101 profile - by design. Booth blends with three factories, so the range runs from the creamy, cereal-sweet Johnny Tobacconaut to the espresso-and-black-pepper Anniversary puros. What ties them together is balance: even the full-bodied releases lean on sweetness, cocoa and cream rather than raw strength. If you like a cigar with some flavor and some personality, there's a Room101 in your lane.
What does Room101
Taste Like?
There's no single Room101 profile - by design. Booth blends with three factories, so the range runs from the creamy, cereal-sweet Johnny Tobacconaut to the espresso-and-black-pepper Anniversary puros. What ties them together is balance: even the full-bodied releases lean on sweetness, cocoa and cream rather than raw strength. If you like a cigar with some flavor and some personality, there's a Room101 in your lane.
Start with your palate
You don't need to know every release to find a Room101 you'll enjoy. Start with the flavors you already gravitate toward.
JOHNNY TOBACCONAUT - Connecticut
Look for cream, graham cracker, gentle sweetness and just a touch of pepper.
A mild, medium-bodied Connecticut from A.J. Fernandez - halfwheel's #3 cigar of 2023.
JOHNNY TOBACCONAUT - Maduro
Look for espresso, dark cocoa, earth and black pepper with a sweet, creamy finish.
A medium-full Nicaraguan maduro puro - the 2026 evolution of the astronaut.
DOOMSAYER
Look for cocoa, raisin and fig, cedar and a little red pepper on the retrohale.
A medium-bodied Dominican-made Super Toro in Habano (Passive) or Maduro (Aggressive).
HIT & RUN
Look for dark chocolate, espresso, anise and a caramel sweetness on the retrohale.
A medium-full San Andrés-wrapped blend from the Ventura family - the Caldwell collab, reborn.
THE BIG PAYBACK
Look for cream, leather, cocoa and sweet spice in a large, slow-burning format.
Room101's value line - four wrappers, bundle pricing, and a 7 x 70 for the long haul.
NAMAKUBI
Look for tangy cedar, stone fruit, cocoa and a smoky campfire finish in a perfecto.
A limited San Andrés perfecto with 15 years of cult history behind the band.
ANNIVERSARY SERIES
Look for earth, black pepper, dark chocolate and espresso with real strength behind it.
A once-a-year, full-bodied Nicaraguan puro from A.J. Fernandez - limited and never repeated.
Start with
your palate
You don't need to know every release to find a Room101 you'll enjoy. Start with the flavors you already gravitate toward.
JOHNNY TOBACCONAUT - Connecticut
Look for cream, graham cracker, gentle sweetness and just a touch of pepper.
A mild, medium-bodied Connecticut from A.J. Fernandez - halfwheel's #3 cigar of 2023.
JOHNNY TOBACCONAUT - Maduro
Look for espresso, dark cocoa, earth and black pepper with a sweet, creamy finish.
A medium-full Nicaraguan maduro puro - the 2026 evolution of the astronaut.
DOOMSAYER
Look for cocoa, raisin and fig, cedar and a little red pepper on the retrohale.
A medium-bodied Dominican-made Super Toro in Habano (Passive) or Maduro (Aggressive).
HIT & RUN
Look for dark chocolate, espresso, anise and a caramel sweetness on the retrohale.
A medium-full San Andrés-wrapped blend from the Ventura family - the Caldwell collab, reborn.
THE BIG PAYBACK
Look for cream, leather, cocoa and sweet spice in a large, slow-burning format.
Room101's value line - four wrappers, bundle pricing, and a 7 x 70 for the long haul.
NAMAKUBI
Look for tangy cedar, stone fruit, cocoa and a smoky campfire finish in a perfecto.
A limited San Andrés perfecto with 15 years of cult history behind the band.
ANNIVERSARY SERIES
Look for earth, black pepper, dark chocolate and espresso with real strength behind it.
A once-a-year, full-bodied Nicaraguan puro from A.J. Fernandez - limited and never repeated.
A brand
built in reverse
A brand built in reverse
2003
The Jewelry Years
Fresh out of four years in the U.S. Marine Corps - much of it in Japan - Matt Booth launches Room101 as a custom silver jewelry studio in downtown Los Angeles. The sakura, the tattoo lettering and the Japanese mythology all start here.
2009
Lighting Up
A Las Vegas after-party introduces Booth to Camacho's team. He visits their Honduran factory, and the first Room101 cigars debut as a Camacho "strategic partnership" - with Booth keeping the brand.
2011-2016
The Davidoff Years
As Camacho is folded into Davidoff of Geneva, Room101 becomes a Davidoff-made brand and builds its cult: Namakubi (2011), The Big Payback (2014) and the astronaut mascot Johnny Tobacconaut (2015).
2017
Walking Away
The Davidoff contract expires on January 1 and Booth announces he is leaving the cigar business - keeping every trademark.
2017
The Return
Six months later he is back, teaming with Robert Caldwell on Hit & Run and "The T" - the first Room101-related cigars made outside Honduras.
2018-2019
Rebuilding
Farce becomes the first new Room101 line (and the first made in the Dominican Republic). Doomsayer, The Big Payback Maduro and the first Anniversary cigar with A.J. Fernandez follow in 2019.
2022
Joining STG
Scandinavian Tobacco Group - parent of General Cigar - acquires Room101 Cigars on June 10. Booth stays on as creative director and Forged Cigar Company takes over distribution.
2023-Present
Full Throttle
The Big Payback 70s, Johnny Tobacconaut (halfwheel's #3 cigar of 2023), Namakubi, Hit & Run Redux, the 15th and 17th Anniversary cigars, Johnny Tobacconaut Maduro and the Extra Fuerte 70s - the deepest Room101 lineup yet.
The Room101 Playbook
Two things every Room101 release has in common, whichever factory rolled it.
Voice
Names like Namakubi & Doomsayer
A mascot: Johnny Tobacconaut
Press copy in Booth's own words
Limited drops & annual rituals
Design
Gold sakura on black
Japanese & tattoo imagery
Packaging built like jewelry
Boxes, coffins & cabinets as objects
Beyond the Cigar
Room101 is still, first, a jewelry company.
The 2022 STG deal covered the cigars and accessories only. Booth's Los Angeles jewelry line, bespoke leather goods and craft gin remain independent, and the same hand-cast, Japanese-inspired aesthetic runs through all of it. That's why a Room101 box looks the way it does: it is designed by someone who makes objects for a living.
Shop Room101 Cigars
Now that you know the jeweler, the factories and the story behind the sakura, explore the cigars themselves. From the everyday Johnny Tobacconaut and Doomsayer to The Big Payback, Namakubi and the Anniversary Series, each line is a different expression of Booth's design-first approach.
The Room101 Playbook
Two things every Room101 release has in common, whichever factory rolled it.
Voice
Names like Namakubi & Doomsayer
A mascot: Johnny Tobacconaut
Press copy in Booth's own words
Limited drops & annual rituals
Design
Gold sakura on black
Japanese & tattoo imagery
Packaging built like jewelry
Boxes, coffins & cabinets as objects
Beyond
the Cigar
Room101 is still, first, a jewelry company.
The 2022 STG deal covered the cigars and accessories only. Booth's Los Angeles jewelry line, bespoke leather goods and craft gin remain independent, and the same hand-cast, Japanese-inspired aesthetic runs through all of it. That's why a Room101 box looks the way it does: it is designed by someone who makes objects for a living.
Shop
Room101 Cigars
Now that you know the jeweler, the factories and the story behind the sakura, explore the cigars themselves. From the everyday Johnny Tobacconaut and Doomsayer to The Big Payback, Namakubi and the Anniversary Series, each line is a different expression of Booth's design-first approach.
JOHNNY TOBACCONAUT
Room101's flagship astronaut, relaunched in 2023 with A.J. Fernandez in Estelí and joined by a Nicaraguan-puro Maduro in 2026. The Connecticut is the easy, creamy daily smoke; the Maduro is its darker twin.
PROFILE
Connecticut: graham cracker, cream, honey and cereal sweetness with a light white-pepper tingle that toasts up in the last third.
Maduro: espresso, cocoa nibs, earth and black pepper, with blackberry, baking spice and creamy almond through the finish.
AVAILABLE SIZES
ROBUSTO | 5 x 50
TORO | 6 x 52
GORDO | 6 x 60
PERFECTO | 6 x 56 (Connecticut)
FLAVOR NOTES
Graham Cracker | Cream | Honey
White Pepper | Cedar
Maduro: Espresso | Cocoa | Earth
STRENGTH
Connecticut Mild/Medium - 2.5/5
Maduro Medium/Full - 4/5
COMPOSITION
Connecticut: Ecuadorian
Connecticut-seed wrapper, Mexican
binder, Nicaraguan filler
Maduro: 100% Nicaraguan Puro
JOHNNY TOBACCONAUT
Room101's flagship astronaut, relaunched in 2023 with A.J. Fernandez in Estelí and joined by a Nicaraguan-puro Maduro in 2026. The Connecticut is the easy, creamy daily smoke; the Maduro is its darker twin.
PROFILE
Connecticut: graham cracker, cream, honey and cereal sweetness with a light white-pepper tingle that toasts up in the last third. Maduro: espresso, cocoa nibs, earth and black pepper, with blackberry, baking spice and creamy almond through the finish.
FLAVOR NOTES
Graham Cracker | Cream | Honey
White Pepper | Cedar
Maduro: Espresso | Cocoa | Earth
STRENGTH
Connecticut Mild/Medium - 2.5/5 | Maduro Medium/Full - 4/5
AVAILABLE SIZES
ROBUSTO | 5 x 50
TORO | 6 x 52
GORDO | 6 x 60
PERFECTO | 6 x 56 (Connecticut)
COMPOSITION
Connecticut: Ecuadorian
Connecticut-seed wrapper, Mexican
binder, Nicaraguan filler
Maduro: 100% Nicaraguan Puro
DOOMSAYER
Rolled in the Dominican Republic by the Ventura family in one 6 x 55 Super Toro and sold from 55-count cabinets, Doomsayer is the mid-tier Room101 - a brief escape, as the brand puts it, from "certain and final DOOM."
PROFILE
Passive (Habano) is the brighter of the two, with cedar, cocoa and a red-pepper retrohale. Aggressive (Maduro) leans into dried fruit, dark cocoa and a rounder sweetness. Both are medium-bodied and built for an everyday hour.
AVAILABLE SIZES
SUPER TORO | 6 x 55 - Passive (Habano)
SUPER TORO | 6 x 55 - Aggressive (Maduro)
COMPOSITION
Wrapper: Ecu. Habano (Passive)
or undisclosed Maduro (Aggressive)
Binder: Indonesia
Filler: Nicaragua, Honduras,
Pennsylvania Broadleaf
FLAVOR NOTES
Cocoa | Dried Fruit | Cedar | Red Pepper | Earth
STRENGTH
Medium - 3/5
DOOMSAYER
Rolled in the Dominican Republic by the Ventura family in one 6 x 55 Super Toro and sold from 55-count cabinets, Doomsayer is the mid-tier Room101 - a brief escape, as the brand puts it, from "certain and final DOOM."
PROFILE
Passive (Habano) is the brighter of the two, with cedar, cocoa and a red-pepper retrohale. Aggressive (Maduro) leans into dried fruit, dark cocoa and a rounder sweetness. Both are medium-bodied and built for an everyday hour.
FLAVOR NOTES
Cocoa | Dried Fruit | Cedar
Red Pepper | Earth
STRENGTH
Medium - 3/5
AVAILABLE SIZES
SUPER TORO | 6 x 55 - Passive (Habano)
SUPER TORO | 6 x 55 - Aggressive (Maduro)
COMPOSITION
Wrapper: Ecu. Habano (Passive)
or undisclosed Maduro (Aggressive)
Binder: Indonesia
Filler: Nicaragua, Honduras,
Pennsylvania Broadleaf
HIT & RUN
The cigar that brought Matt Booth back in 2017 - a quick-strike collaboration with Robert Caldwell - returned in 2024 as the Hit & Run Redux, a full Room101 sub-brand from the Ventura family in the Dominican Republic.
PROFILE
Medium-full and full-flavored: espresso, dark chocolate and anise up front, then earth, cedar and a caramel sweetness on the retrohale, with a creamy almond note that keeps it balanced.
AVAILABLE SIZES
ROBUSTO | 5 x 50
TORO | 6 x 50
GORDO | 6 x 60
PERFECTO | 5-1/8 x 60
COMPOSITION
Wrapper: Mexican San Andrés
Binder: Ecuadorian Sumatra
Filler: Nicaraguan Corojo 98,
Pennsylvania
FLAVOR NOTES
Espresso | Dark Chocolate | Anise
Cedar | Caramel
STRENGTH
Medium/Full - 3.5/5
HIT & RUN
The cigar that brought Matt Booth back in 2017 - a quick-strike collaboration with Robert Caldwell - returned in 2024 as the Hit & Run Redux, a full Room101 sub-brand from the Ventura family in the Dominican Republic.
PROFILE
Medium-full and full-flavored: espresso, dark chocolate and anise up front, then earth, cedar and a caramel sweetness on the retrohale, with a creamy almond note that keeps it balanced.
FLAVOR NOTES
Espresso | Dark Chocolate | Anise
Cedar | Caramel
STRENGTH
Medium/Full - 3.5/5
AVAILABLE SIZES
ROBUSTO | 5 x 50
TORO | 6 x 50
GORDO | 6 x 60
PERFECTO | 5-1/8 x 60
COMPOSITION
Wrapper: Mexican San Andrés
Binder: Ecuadorian Sumatra
Filler: Nicaraguan Corojo 98,
Pennsylvania
THE BIG PAYBACK
Launched in 2014 as a thank-you to the fans, The Big Payback is Room101's bundle-priced "value premium" line - big ring gauges, four wrappers, and the 7 x 70 "70s" from STG's factory in Danlí, Honduras. The Extra Fuerte 70s (2026) adds a full-bodied Ecuadorian Habano option.
PROFILE
Nicaragua: earthy and spicy. Maduro: cream, leather and cocoa. Connecticut: the mildest, with toast and cream. Sumatra: sweet spice and cedar. Extra Fuerte: leather, sweet spice and "a little more attitude."
AVAILABLE SIZES
ROBUSTO | 5-1/4 x 50
TORO | 6 x 54
GORDO | 6 x 60
70s | 7 x 70 (Maduro, Sumatra, Extra Fuerte)
COMPOSITION
Wrapper: Nicaraguan, CT Broadleaf,
Ecu. Connecticut, Ecu. Sumatra
or Ecu. Habano (Extra Fuerte)
Binder: Nicaragua / Honduras
Filler: Nic., Honduras, DR
FLAVOR NOTES
Cream | Leather | Cocoa
Sweet Spice | Cedar
STRENGTH
Medium to Full - 3 to 4/5
THE BIG PAYBACK
Launched in 2014 as a thank-you to the fans, The Big Payback is Room101's bundle-priced "value premium" line - big ring gauges, four wrappers, and the 7 x 70 "70s" from STG's factory in Danlí, Honduras. The Extra Fuerte 70s (2026) adds a full-bodied Ecuadorian Habano option.
PROFILE
Nicaragua: earthy and spicy. Maduro: cream, leather and cocoa. Connecticut: the mildest, with toast and cream. Sumatra: sweet spice and cedar. Extra Fuerte: leather, sweet spice and "a little more attitude."
FLAVOR NOTES
Cream | Leather | Cocoa
Sweet Spice | Cedar
STRENGTH
Medium to Full - 3 to 4/5
AVAILABLE SIZES
ROBUSTO | 5-1/4 x 50
TORO | 6 x 54
GORDO | 6 x 60
70s | 7 x 70 (Maduro, Sumatra, Extra Fuerte)
COMPOSITION
Wrapper: Nicaraguan, CT Broadleaf,
Ecu. Connecticut, Ecu. Sumatra
or Ecu. Habano (Extra Fuerte)
Binder: Nicaragua / Honduras
Filler: Nic., Honduras, DR
NAMAKUBI
Room101's 2011 breakout, named for the samurai head-trophy of Japanese tattoo art, returns as a limited 6-1/2 x 50 "Chingon" perfecto from the Ventura family in the Dominican Republic - the first Namakubi with a San Andrés wrapper. Paper-sleeved, boxes of 10.
PROFILE
Creamy and tangy out of the gate - think peach marmalade and peanut shell - then cocoa, black pepper and a campfire smokiness as it builds toward medium-full.
AVAILABLE SIZES
CHINGON | Perfecto 6-1/2 x 50
COMPOSITION
Wrapper: Mexican San Andrés
Binder: Ecuadorian Sumatra
Filler: Dominican, Nicaraguan,
Pennsylvania
FLAVOR NOTES
Cocoa | Stone Fruit | Tangy Cedar
Black Pepper | Campfire
STRENGTH
Medium/Full - 3.5/5
NAMAKUBI
Room101's 2011 breakout, named for the samurai head-trophy of Japanese tattoo art, returns as a limited 6-1/2 x 50 "Chingon" perfecto from the Ventura family in the Dominican Republic - the first Namakubi with a San Andrés wrapper. Paper-sleeved, boxes of 10.
PROFILE
Creamy and tangy out of the gate - think peach marmalade and peanut shell - then cocoa, black pepper and a campfire smokiness as it builds toward medium-full.
FLAVOR NOTES
Cocoa | Stone Fruit | Tangy Cedar
Black Pepper | Campfire
STRENGTH
Medium/Full - 3.5/5
AVAILABLE SIZES
CHINGON | Perfecto 6-1/2 x 50
COMPOSITION
Wrapper: Mexican San Andrés
Binder: Ecuadorian Sumatra
Filler: Dominican, Nicaraguan,
Pennsylvania
ANNIVERSARY SERIES
A once-a-year Nicaraguan puro from Tabacalera A.J. Fernandez, each with its own blend. The 17th Anniversary (2026) ships in purple boxes of 20, limited to 2,500 boxes, and is the fullest-bodied anniversary yet; the medium-bodied 15th (2025) is its gentler sibling.
PROFILE
17th: earth, black pepper, dark chocolate and espresso with cedar and real strength behind it. 15th: sweet and spicy tobacco, medium building to medium-plus.
AVAILABLE SIZES
17TH ANNIVERSARY | Toro 6 x 52 (2026)
15TH ANNIVERSARY | Toro 6 x 52 (2025)
COMPOSITION
Wrapper: Nicaragua
Binder: Nicaragua
Filler: Nicaragua
100% Nicaraguan Puro
FLAVOR NOTES
Earth | Black Pepper | Dark Chocolate
Espresso | Cedar
STRENGTH
17th Full - 4.5/5
15th Medium - 3/5
ANNIVERSARY SERIES
A once-a-year Nicaraguan puro from Tabacalera A.J. Fernandez, each with its own blend. The 17th Anniversary (2026) ships in purple boxes of 20, limited to 2,500 boxes, and is the fullest-bodied anniversary yet; the medium-bodied 15th (2025) is its gentler sibling.
PROFILE
17th: earth, black pepper, dark chocolate and espresso with cedar and real strength behind it. 15th: sweet and spicy tobacco, medium building to medium-plus.
FLAVOR NOTES
Earth | Black Pepper | Dark Chocolate
Espresso | Cedar
STRENGTH
17th Full - 4.5/5 | 15th Medium - 3/5
AVAILABLE SIZES
17TH ANNIVERSARY | Toro 6 x 52 (2026)
15TH ANNIVERSARY | Toro 6 x 52 (2025)
COMPOSITION
Wrapper: Nicaragua
Binder: Nicaragua
Filler: Nicaragua
100% Nicaraguan Puro
Keep Exploring
Room101's mix of design obsession, factory partnerships and limited-edition drops makes it a natural starting point for discovering other brands.
Enjoy learning about the Room101 approach?
Discover more brands with growing traditions, blending philosophies, craftsmanship, or cigar profiles.
Discover More Brands
Keep Exploring
Room101's mix of design obsession, factory partnerships and limited-edition drops makes it a natural starting point for discovering other brands.
Enjoy learning about the Room101 approach?
Discover more brands with growing traditions, blending philosophies, craftsmanship, or cigar profiles.
Discover More Brands
